Pieter Bailleul

Driving strategic marketing initiatives and operational excellence for diverse clients, focusing on accelerating growth, digital transformation, and talent acquisition.

• Accelerated marketing approach, enhancing people capabilities and leveraging new technologies to drive efficiency across client organizations.
• Digitalized and professionalized sales and marketing infrastructure, significantly boosting overall impact and operational effectiveness.
• Optimized inbound and outbound lead generation strategies, reducing time-to-hire and ensuring a robust pipeline of qualified prospects and top talent for clients.
• Provided strategic marketing leadership for City Job Offers (Spanish recruitment start-up, 2022-2023).
• Consulted Teamservices (Belgian ERP consultant for construction industry, 2023-2024) on marketing and digital transformation.
• Advised Flex Suisse (legal & compliance recruitment DACH region, 2024) on market entry and growth strategies.

Educating students on foundational and advanced marketing principles, bridging academic theory with practical industry applications.

• Delivered MKTG 3002: BASP Branding & Strategic Marketing, focusing on comprehensive brand development and market positioning.
• Taught MKTG 3011: BASP International Marketing, exploring global market dynamics and cross-cultural strategies.
• Instructed BUSI 3015: BASP Digital Marketing & E-Commerce, covering contemporary digital channels and online business models.

Led global brand and content marketing strategy for a leading recruitment services firm, driving significant market growth and digital transformation.

• Established and led high-performing global brand and regional content teams, developing impactful marketing programs that directly supported strategic business objectives.
• Consistently delivered over 10% year-over-year growth through strategic optimization of organic and paid marketing channels.
• Championed and maximized adoption of new platforms, data, and marketing technologies across the organization, enhancing efficiency and reach.
• Directed brand and content strategy for Page Executive (executive search, 2016-2022) and Page Outsourcing (high-volume recruitment, 2018-2022).
• Spearheaded the deployment of more effective regional content marketing approaches (B2B2C, 2019-2022).
• Managed marketing initiatives for key sectors including Healthcare & Technology and Customer Engagement teams (2020-2022).

Transformed the regional marketing function to enhance productivity, impact, and digital capabilities across Northern Europe.

• Redesigned the Northern Europe marketing function, significantly increasing productivity and measurable impact.
• Developed and implemented initiatives to embed digital, technology, and data-driven approaches within the marketing team.
• Successfully transitioned to a new organizational structure, integrating the European SSC in Barcelona and optimizing regional marketing resources to enhance support for local teams.

Managed comprehensive marketing strategies for the Benelux region, focusing on digital channel adoption and integrated program development.

• Pioneered the deployment of Morningstar's first digital marketing channels in Benelux, including website, customer support portals, and video content.
• Developed and executed effective integrated online and offline marketing programs, expanding market reach and engagement.
• Collaborated cross-functionally to facilitate the development and launch of Morningstar's Benelux application for retail investors, enhancing accessibility and user experience.